Project Portfolio
I am a Strategic Marketing and Content Specialist with more than 7 years of experience driving scalable growth for mission-driven organizations. Expert at translating data-driven insights into high-impact, audience-centric campaigns that boost growth and engagement through value-driven storytelling. My expertise lies in the full lifecycle of a campaign and in a unique blend of high-level strategy and hands-on production—from architecting data-driven strategies and managing complex project workflows to crafting the multimedia content that brings a mission to life. Whether I am scaling editorial pipelines for global marketplaces or designing visual narratives for local advocacy, I bring a versatile, global perspective to every project.
Annual Giving &
Strategic Fundraising
Annual Reports
Orchestrated the production of annual impact reports for the Texas Exes, the official alumni association of The University of Texas at Austin. Drove content development, art direction, strategy, creative and stakeholder alignment.
Full Lifecycle
Membership Marketing
Spearheaded the full-lifecycle strategy and multichannel execution of membership campaigns for the Texas Exes, leveraging advanced audience segmentation and creative art direction to drive a consistent year-over-year increase in member growth and revenue.
Visual Storytelling &
Digital Production
Orchestrated the high-volume production and technical optimization of SEO-driven content and visual assets for a leading culinary marketplace and directed the creative lifecycle of lifestyle newsletters and fashion campaigns for an online shopping club.
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Creative Editorial
& Brand Narrative
Directed the editorial development and creative alignment of premium lifestyle magazines, bridging original storytelling with art direction to drive a significant increase in brand awareness.
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